Terms & Conditions
Last updated 1 September 2026
The agreement
These terms are between you, the business subscribing to our services, and The Tool Belt, a division of Pareto Tech Inc. ("we", "us"), a company incorporated in Ontario, Canada. They apply when you subscribe to any of our plans.
These are business-to-business services. By subscribing you confirm you are acting for a business and not as a consumer, and that you have authority to bind that business.
What we provide
Depending on the plan you choose, the services may include:
- A website, built by us and hosted on our infrastructure
- Missed-call text back, automated lead follow-up and marketing campaigns
- A shared inbox and a business phone number
- A review request funnel
- Local SEO work and ongoing site updates
- AI-assisted estimating tools
- Social media content production, on the separate plans priced for it
We build the initial site within roughly seven to ten days of receiving the information we ask you for. That is a target based on our normal turnaround, not a guaranteed delivery date, and it depends on you getting us what we need.
We may change or improve the services over time. If we remove a feature you materially rely on, we will tell you before it happens.
Fees and billing
Our core plan is $297 per month. Social media plans are priced separately at $2,995, $3,495 or $4,495 per month depending on volume. There is no setup fee. Customers in Canada are billed in Canadian dollars, exclusive of GST/HST and any provincial sales tax, which is added at the rate for your province. Customers outside Canada are billed in US dollars, and we do not collect sales tax on those sales — you remain responsible for any tax your own jurisdiction imposes.
Fees are billed monthly in advance and renew automatically until cancelled. You authorise us to charge your payment method on each renewal date.
If a payment fails, we will let you know and try again. If it remains unpaid after 14 days we may suspend the services, including taking your site offline, until the balance is settled.
We may change our prices, but not during a period you have already paid for. We will give at least 30 days' notice of a price change, and you may cancel before it takes effect.
Term and cancellation
The core plan has no minimum term. You can cancel at any time, effective at the end of the month you have paid for. No cancellation fee, no notice period, no penalty. This matches what we advertise, and we will not read anything in these terms as overriding it.
Social media plans carry a 90-day minimum, which is stated on the pricing page. Organic content takes about that long to be worth judging. After the first 90 days, those plans cancel monthly like everything else.
Fees already paid are not refunded for the remainder of a billing month. You keep the service until the end of the period you have paid for.
When your subscription ends:
- The website comes down, and stays ours. We built it, we host it, and it is part of the subscription rather than something you buy outright. When the subscription ends we take it offline. We do not transfer the site, its design, its templates or its underlying code.
- Your own material is yours to take. The text you wrote, the photographs of your work, your logo and your reviews remain yours, and we will give you a copy on request. If you brought your own domain name to us, it stays yours and we will release it. A domain we registered for you can be transferred to you at cost, if you ask before the account closes.
- Your leads, contacts and message history remain yours. We will give you an export in a common format if you ask within 30 days of the end date, after which we may delete it.
- A phone number we provisioned for you can be ported out on request, subject to what the carrier allows. Ask before you cancel, because it is harder afterwards.
We may suspend or end the agreement immediately if you breach the acceptable use or messaging sections below, or if you fail to pay after we have chased it.
Your content and your data
Everything you give us — your logo, photos, copy, customer lists, and the leads and conversations the system generates — stays yours. We claim no ownership of it.
You grant us the licence we need to actually run the service: to host, display, process and back up your content for as long as you are a customer. We may identify you as a customer and use your business name and logo on our website and in our marketing, and describe the work we did for you. If you would rather we did not, email us and we will stop — no reason needed, and it will not affect your service.
Where we handle personal information about your customers, we do so as your service provider, on your instructions. Those obligations are set out in our Data Processing Addendum, which forms part of this agreement. How we handle information about you is covered by our Privacy Policy.
You are responsible for having the right to give us what you give us — including consent from your own contacts before we message them on your behalf.
Our intellectual property
The platform, our software, templates, workflows and brand remain ours. A subscription is permission to use them, not a transfer of ownership. You may not copy, resell, reverse-engineer or white-label the platform without our written agreement.
Acceptable use
You agree not to use the services to:
- Send unsolicited commercial messages, or message anyone who has asked you to stop
- Publish anything unlawful, misleading, defamatory or infringing
- Solicit reviews you have paid for, or that misrepresent a real customer experience
- Impersonate anyone, or misrepresent your licensing, insurance or qualifications
- Attempt to breach the security of the platform or access another customer's data
Text messaging and calls
Several features send SMS on your behalf. Canada's anti-spam legislation (CASL), and the equivalent US rules if you message there, put the legal obligation on you as the sender. That means:
- You must have valid consent to message each recipient
- Every message must identify your business and offer a way to unsubscribe
- You must honour opt-outs promptly — the platform processes them automatically, and you must not work around that
We will help you configure this correctly, but we cannot obtain consent for you and we are not responsible for messages you instruct the system to send. Penalties under CASL are significant, and they land on the sender.
AI-generated estimates
Our estimating tools produce measurements and pricing suggestions using AI, from photographs, aerial imagery and the rates you configure. They are a starting point for your judgment, not a substitute for it.
Measurements can be wrong. Imagery can be out of date. You are responsible for checking any figure before you put it in front of a customer or rely on it to price work. We are not liable for a job you underbid, or a quote a customer holds you to, on the strength of an unchecked automated estimate.
Availability
We aim to keep everything running continuously, but we do not offer a contractual uptime guarantee on these plans. We may take the service down for maintenance, and we will give notice where the work is planned. We depend on third-party providers — hosting, telecom carriers, AI providers — and an outage at one of those can affect us. These plans do not carry a service credit for downtime. If you ever need a contractual uptime commitment, talk to us and we will quote for it separately.
Warranties
We will provide the services with reasonable skill and care. Beyond that, and to the extent the law allows, the services are provided as they are. We do not warrant that they will be uninterrupted or error-free.
We do not guarantee results. Nothing on our site or in our sales conversations is a promise of a particular number of leads, jobs, reviews or revenue. Marketing outcomes depend on your market, your pricing, your responsiveness and factors none of us control.
Limitation of liability
Neither of us is liable to the other for indirect or consequential loss, or for lost profits, lost business or lost data, even if the possibility was known.
Our total liability under this agreement, for all claims combined, is limited to the fees you paid us in the 12 months before the claim arose.
Nothing here limits liability that cannot be limited by law, including for fraud or for death or personal injury caused by negligence.
Governing law
These terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. Disputes go to the courts of Ontario, and we each submit to their jurisdiction.
Everything else
- If a clause is unenforceable, the rest still stands.
- Not enforcing a term once does not waive it.
- You may not transfer this agreement without our consent. We may transfer it if our business is sold, and will tell you.
- We will give at least 30 days' notice by email before changing these terms in a way that materially affects you. Continuing to use the services after that means you accept the change.
- This agreement, the DPA and the Privacy Policy are the whole agreement between us, and replace anything said beforehand.
Contact
The Tool Belt, a division of Pareto Tech Inc.
460–60 Bristol Rd E
Mississauga, Ontario L4Z 3K8
Canada
[email protected]